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HIKING SAYULITA
We are a project dedicated to ecocultural experiences that, through hiking, invites you to discover Sayulita and its surroundings in an authentic and mindful way. We don’t offer generic tours: we design deep, meaningful experiences grounded in knowledge, local history, and a strong respect for nature and the communities that call this place home.
Our work blends the Humanities, Cultural Tourism, Ecological Biogeography, and local cultural wisdom. This allows us to share solid, accessible information and reveal the human and natural richness that defines this beautiful corner of the Mexican Pacific.
We’ll guide you along lightly traveled trails, hidden beaches, vibrant jungles, and viewpoints you won’t find in conventional guidebooks. You will also take part in an Indigenous ceremony led by the spiritual guide of the Wixaritari community, enjoy local food prepared by families from the area, create your own handcrafted piece, and explore ancient petroglyphs to understand their symbolism and their connection to Indigenous cultures and the natural world.
Each experience is built with environmental responsibility, community collaboration, and a human centered approach. Our goal is for you to leave with a lasting, meaningful memory, not just photos, but a deeper understanding of Sayulita and the life that makes it so special.
Mission
To safeguard the natural and cultural heritage of Sayulita, fostering a conscious relationship between travelers and the land.
We walk with a purpose: to educate, connect, and transform the way people experience travel.
Vision
We envision tourism that restores what it touches and inspires collective awareness.
Hiking Sayulita aspires to be a benchmark of sustainable and transformative tourism, where every experience leaves a positive impact on the land, the community, and the traveler.
Our pillars are:
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Environmental stewardship, to protect ecosystems.
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Sociocultural connections, strengthening relationships between communities and visitors.
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Cultural preservation, honoring traditions and ancestral knowledge.
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Circular economy, directly benefiting local communities in Sayulita and its surrounding areas.
Origin and Inspiration
Since I was a child, walking has been my way of discovering the world. Every weekend, my mother would take my siblings and me along the trails and hidden corners of our town, among games, laughter, and long conversations filled with stories of our ancestors and their traditions. Learning from nature and our family history became a deep bond that today inspires Hiking Sayulita.
Our trails invite you to walk mindfully, feel the earth beneath your feet, listen to the wind rustling through the trees, and hear the gentle rhythm of the waves. Each path blends nature and culture, teaching respect for and care of the flora, fauna, and traditions that give this land its unique identity.
Through cultural, culinary, and artisanal experiences, visitors create authentic connections with the community, discover its stories, and help preserve customs and legacies that enrich Sayulita. Every step becomes an act of respect, and every story shared is a seed of awareness.
Experience Sayulita with us. Discover, respect, and leave your mark.
About me, your guide
My name is Jair Frausto, a passionate explorer of culture and nature who has made Sayulita his home and walking his way of connecting with what truly matters. My mission is simple yet profound: for every visitor to live experiences that inspire, educate, and leave a lasting mark.
For more than eight years I have explored the jungles, beaches, and ecosystems of this region, learning from its natural richness and from the wisdom of local and indigenous communities.
With a background in Cultural History (UdeG) and ongoing studies in Cultural Tourism and Sustainable Nature (ENES, UNAM), I weave together academic knowledge with lived experience: every journey I guide becomes a bridge between research, tradition, and direct immersion in nature.
Before dedicating myself to tourism, I worked as an educator in rural communities, developing cultural and environmental projects. That stage shaped the way I guide today: teaching with simplicity, listening with openness, and creating spaces where knowledge flows from person to person.
I want every step to become a memory, every story shared to awaken awareness, and every visitor to leave not only with photographs, but with the certainty of having been part of something greater: the living story of Sayulita and the promise of a tourism that transforms.